13 Free SEO Analysis Tools to Boost Rankings In 2025

Plus, if you’re looking to make analysis quicker, you’ll love Semrush Copilot. Beyond traffic numbers, Google Analytics also tracks engagement metrics like session duration and scroll depth. Here, you’ll see how many individual users visited your site and how many sessions they started. Meaning the rest of your SEO metrics for that page won’t matter unless you fix that issue.

Top Features of SEO Site Checkup

This tool measures the page’s loading speed and user experience on both mobile and SEO Anomaly desktop devices. While Google Keyword Planner is primarily a PPC tool, its insights can inform and enhance your SEO content strategy. And some marketers swear the volume data is the most accurate available. This is a valuable tool for SEO professionals who conduct comprehensive website audits.

• Because the better you optimize your content, the higher it is able to rank (provided it’s relevant and high-quality, of course).
• But overall, Semrush offers you more features at a similar price (depending on the specific plan you go for).
• This allows you to first check how your site is performing technically and in terms of content and where there are still opportunities for improvement.
• You can also get free inbound link data from Google Search Console.

Its no-code implementation easily connects thousands of apps, so you can start automating marketing processes with your favorite SEO tools. Since SEO tools can fall into distinct categories, nailing down what makes them great is a little complicated. To score them as objectively as possible, I reviewed dozens of products and whittled down a list of quality criteria that could apply to any category. I was able to dig into a number of tools myself, but I wasn’t able to personally test each of them.

Headings are HTML tags ranging from H1-H6 that define headings on a webpage and help Google understand what topics your content covers. Which is the number of pages that Google is willing to crawl on your site in a specific period. Follow the below steps to perform a complete analysis of your website’s SEO. The fastest way to check your site’s technical SEO is to use Site Audit. So, doing different types of analyses can help you narrow in on the most pressing issues. SEO beginners, bloggers, and small business owners want powerful features without complex interfaces or expensive pricing plans that drain budgets.

Are there any free SEO Checker Tools?

Now that we know what SEO analysis is, let’s talk about why it matters. In the digital world, having a strong online presence is crucial for any business or individual. When your site is optimized for search engines, you’re more likely to appear higher in search results, bringing more traffic to your site. Our competitor analysis tools make it simple to discover a ton of new content ideas in minutes, simply by exploring your competitor’s most profitable keywords. Our content opportunities tool will highlight the high impression keywords you are ranking for yet not specifically targeting in your existing page titles. It’s a simple job to write a more relevant page for the query and instantly claim higher rankings.

To track SEO analytics, connect tools like Google Analytics and Google Search Console to a centralized platform such as AgencyAnalytics. Monitor keyword rankings, traffic sources, goal completions, and backlink data to get a complete picture of SEO performance. Technical audits using Screaming Frog typically result in 15 to 30% traffic increases after fixing identified issues completely. Missing meta tags hurt rankings when search engines crawl your site regularly.

Free Tools

Store, organize, and archive your content in one convenient location for easy access and monitoring. Because we know how tough marketing can get, we’ve created this handy guide for you based on our 25++ years of experience in the industry. MozCast reports on “weather patterns” of the Google algorithm to help you track day-to-day changes. With the SEO checker, you can easily identify weaknesses your website might have in this area. Additionally SEOptimer provides a range of free SEO Tools such as Backlink Checker, Meta Tags and Robots.txt Generator which will help take you through the actual steps of improving your site.

Traditional SEO audits are often time-consuming, involving multiple tools and manual reviews. Use these proven strategies to improve your website SEO for higher visibility in traditional Google search and AI-driven results. Use real-time topic data to create content that resonates and brings results. The low numbers in the SE Ranking free trial must be tied to a free trial limit imposed on the total number of keywords analyzed.