9 SEO examples you can copy and learn from in 2025

In this post, you’ll learn what SEO is, how it works, and why it’s an important digital marketing process for the success of online businesses. When determining how high to rank a particular page on your site, Google doesn’t just look at that one page. As such, building your brand reputation by optimizing your listings, gaining positive press, and asking for reviews is essential for SEO. Much of this falls under the realm of local SEO but there are plenty of brand-buiding strategies that apply to non-brick-and-mortar businesses too. Backlinks, or links to your site from other websites, are the third most important Google ranking factor.

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Other sites linking to you is something that happens naturally over time, and you can also encourage people to discover your content by promoting your site. Manual actions are penalties Google imposes for violating their webmaster guidelines, such as engaging in spammy link building or cloaking. Focus on creating high-quality, original content that informs, educates, or entertains your target audience. Audit your pages regularly to ensure they are well-optimized and aligned with the latest search engine guidelines and user expectations.

The poor URL structure is a big issue in SEO, which may result in your website getting lower ranks. Either way, BHS Links glossaries are an AWESOME way to find new keyword ideas. And if your site publishes better content than your competitors, there’s a really good chance these peeps will link to you too.

What Is SEO?

The goal is to help you understand what’s around the corner and to stay ahead of the competition. Learn how to connect search, AI, and PPC into one unstoppable strategy. Jeff has been helping organizations manage, measure and optimize their Web presences for over 20 years and is currently focused … Competitor analysis is an indispensable component of any successful local SEO strategy. You need to regularly monitor your competitors, identify any new entrants or tactics, and adapt your strategies as needed.

• But if you apply SEO best practices and consistently test, you can be prepared for when the winds change.
• You need to get more specific with the keyword to match the user’s intent.
• You can also explore our SEO FAQs to get answers to some of the most common SEO questions.
• These links enable you to jump around to different parts of the post.
• The mobile and desktop charts have been split into separate reports, allowing you to check whether your pages have good page experience scores across each device.

The company has been in business for over 20 years and has generated over 250,000 leads for clients. SEO Brand is a self-proclaimed lead generation and e-commerce expert, and they can work with small and large brands if your goal is to get leads. Sure Oak provides a variety of SEO services to ensure your site is optimized for national and local audiences. To that end, the company focuses on a blend of link building, content creation and technical SEO.