The Quick Start Guide to On-Page SEO Basics 2025

If your category pages aren’t arranged logically, it’s more difficult for shoppers to find what they’re looking for, leading to increased user frustration and high exit rates. If you’re using an ecommerce builder like Shopify, you’ll be able to easily tweak these titles from your dashboard or website editor. This URL is effective because it features a keyword that shoppers might be looking for (“blue crop top”) and clearly describes what product is sold on the page. Let us help your business find the best tools and solutions to thrive and grow. How often should I post content is a common question most website owners ask.

You can read more about the effect site responsiveness has on search results here. Once again, we have an excellent resource for more in-depth information on HTML image optimization. Optimizing for visual search now can help future-proof your content.

Google Business Profile (previously Google My Business)

When naming your pages or selecting a domain name, have your audience in mind first. How you choose to optimize your site depends largely on your audience, so make sure BHS Links you have them in mind when crafting your website content. Like it sounds, “duplicate content” refers to content that is shared between domains or between multiple pages of a single domain. “Scraped” content goes a step further, and entails the blatant and unauthorized use of content from other sites. This can include taking content and republishing as-is, or modifying it slightly before republishing, without adding any original content or value. Google is clear that you should have a comprehensive page on a topic instead of multiple, weaker pages for each variation of a keyword.

Additional Articles on Ranking and Visibility

This helps them more effectively match your website to user searches. The content on your website is your chance to gain the trust of your potential customers and prove your authority. Thus, it should be interesting, valuable for your readers, and unique. While planning your SEO content strategy, reviewing your existing blog posts should be among your main priorities. The analysis allows you to discover the pages that don’t perform well and find efficient ways to improve them.

Use descriptive anchor text and ensure that the content surrounding the link is relevant to the page your linking to. Internal links make your site easier to crawl, help Google better understand the quality of your content and which pages belong in the same category. The Google algorithm search leak gave us unique insights into how Google uses links to better understand your content.

• Options for making a website mobile-friendly include having a separate mobile site or implementing a responsive design, often recommended for SEO and analytics.
• For example, Soak&Sleep has internal links to its “single duvets” and “single mattresses” categories in its “single bedding” page description.
• On-page SEO focuses on optimizing individual pages to improve search visibility and user experience.
• First on our list of on-page SEO activities is integrating relevant keywords into your pages.
• If you have implemented the previous three checklist points, this next step should be easy.

In addition to your URL, title, and headers, you’ll want to add your keyword throughout your web page(s). Sprinkle your keyword throughout your content as well where it fits naturally. Now that we’ve covered the elements of on-page SEO, let’s dive into our checklist that you can use when optimizing individual pages on your website. Check your website’s speed anytime using Google’s PageSpeed Insights tool. If your website is movin’ slow, check out 5 Easy Ways to Help Reduce Your Website’s Page Loading Speed. Structured markup is the key behind those featured snippets, knowledge panels, and other content features you see when you search for something on Google.

Linking to other sites is not a ranking factor, but when you link, choosing high-quality sources can help establish your content as credible. This is another time saver because you can add internal links without opening any individual pages. Simply increasing internal links pointing to your 1-3 most important pages can boost their ranking. But if a searcher enters a different keyword and Google wants to display your page, it’ll pull text from your page that closely matches what the searcher’s looking for. A sitemap is a file containing a list of all pages on your site. Alt text (alternative text) within images is a principle of web accessibility, and is used to describe images to the visually impaired via screen readers.

Aim to have at least 500 words per page, and format content to make it easier to read and digest with the use of headers and subheaders. It should not reflect the content verbatim as it appears on the page. Get as close as you can to the 150-character limit to maximize space and tell visitors as much as possible about your page. People usually follow the formula of “Keyword Phrase