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I also like the Link Intersect tool, which shows you which pages are linking to your competitors. There’s very little Semrush can’t do, but most of its utility caters to keywords, SERP analysis, and page ranking metrics. You can drill down deeper into these within their dedicated widgets, or turn them into reports.

A good monitoring tool should offer essential SEO features like keyword tracking, backlink monitoring, and site audits. If you want your website to rank higher on Google, tracking your SEO is one of the best things you can do. This means knowing how healthy your site is, which keywords are working, and what technical issues might be holding you back. The client utilized Search Atlas to identify and resolve technical flaws, including broken links, slow loading times, and navigation issues. With OTTO, they performed these fixes and optimizations in one day. By implementing Search Atlas’s advanced SEO strategy, we restructured their website for search intent alignment, optimized local SEO, and enhanced technical performance to dominate Google rankings.

This section is a collection of real red flags I’ve run into (or helped others solve), along with how to interpret them—and what to actually do about them. Treat it like a field guide for when your content metrics start acting weird. For example, did a spike in traffic coincide with more product sign-ups?

Internal linking is a practice that involves adding links to other pages on your website to help visitors navigate to different pages. Here are 10 key steps you should take when performing an SEO analysis. Follow our website migration checklist to reduce the risk of major website changes harming your SEO. So, set up regular audits in Site Audit to get ahead of many issues. In addition to what On Page SEO Checker flagged, make sure to use your keyword and any variations in different headings.

Embeddable Audit Tool

• But from our experience, as an SEO, you’re expected to do the thinking and interpretation of numbers, too.
• When you create an account, you can add a website to the tool and run an SEO check.
• Ranking highly on search engine results pages (SERPs) is crucial to the success of your website.
• It allows users to crawl websites’ links and files to evaluate issues.
• It is important to know how many people you are reaching via your social media pages.
• You can read out link targets, anchor texts and many other information via XOVI.

By consistently monitoring your site’s performance, you can stay ahead of the competition and continue improving your SEO strategy. It’s like keeping an eye on your shop’s sales and customer feedback to ensure you’re meeting their needs. Search engines want to ensure users have a positive experience when visiting your site. Engaging content and a user-friendly interface can help achieve that. In this article, we’ll cover what SEO analysis actually is, why it’s important, and how you can effectively conduct an analysis for your website.

White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat SEO is in many ways similar to web development that promotes accessibility,51 although the two are not identical. The leading search engines, such as Google, Bing, Brave Search and Yahoo! Pages that are linked from other search engine-indexed pages do not need to be submitted because they are found automatically.

Google PageSpeed Insights

Business listing tools ensure consistent NAP information across directories for better local presence. Businesses using Semrush see an average of 40% traffic growth within six months. Competitor analysis reveals content strategy gaps, enabling targeted improvements that boost search visibility significantly. Comprehensive SEO platform providing detailed competitor analysis, keyword tracking, and ranking insights across multiple search engines and different locations. Some deliver impressive traffic gains while others provide basic insights.

Research competitors and find opportunities with search volume, competition and CPC data. Additionally we provide a clear, actionable, prioritised list of recommendations to help improve. Some of the best SEO Checker Tools included SEMRush, Ahrefs, Moz, Google Search Console, and Screaming Frog SEO Spider. It’s best to research recent reviews to find the most current and effective options. At the rate they keep releasing new powerful features, no one else can catch up.

Best SEO Tools for Auditing, Optimizing, & Tracking

You start by feeding a keyword into a report, which brings up the content optimization interface. Within that space, you can load a template, SEO Anomaly start writing, drop in the text from an existing post, or extract content from a URL. From there, you instantly get an overall content grade, readability rating, and an extensive list of related keywords (which you can add to, rank, group semantically, and export).