What Is an SEO Specialist? The 2025 Career Guide

Unlike blog posts and videos, books can cover various SEO-related topics in detail. Brian Dean, the founder of Backlinko, uses X and LinkedIn to share short videos on SEO and digital marketing. Each video is up to one minute, covering Brian’s insights from growing Backlinko.

Becoming an SEO Expert: Essential skills and strategies which works

It’s wise to focus on ranking your enterprise with relevant keywords instead of seeking to be number one. At 2Marketing, we’re not just here to improve rankings — we’re here to build partnerships based on trust, results, and a shared vision for growth. If you want to dig deeper, review top SEO case studies and learn about advanced on-page signals that impact rankings, such as user experience and online user behavior. If you’re serious about improving search traffic we do recommend reading the Beginner’s Guide to SEO front-to-back. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.

Make a website and try to rank it

• On-page SEO focuses on optimizing individual pages to improve search visibility and user experience.
• “I read a ton of blog posts and eventually got my Google Analytics certification.”
• The beauty of learning SEO is that you can use it to grow every new business you start.
• Search Engine Roundtable – A must-follow website by all SEO experts.
• By targeting the right audience through strategic SEO, I help increase your site visits naturally.
• Businesses that could navigate and sustain the changing seasons of life.

Major core algorithm updates can primarily affect low-quality websites. Especially websites that have an abundance of pop-ups, ads, notifications, bad mobile usability, thin content, and are not seen as giving credible, trustworthy content. If you’re not willing to remove the spammy elements listed above, I may not be able to recover your website’s traffic. Once you remove these elements,  I can work on adding quality to thin content pages and provide my SEO services.

Our Link Building outreach service is an effective and reliable way to grow a business … Boost your business’ online presence with Social Media Management (SMM) … Become competent pulling data from Google Analytics, Search Console, Rank Tracking software and crawling tools. Analyze using Excel, Data Studio etc. to extract insights around traffic channels, popular pages and posts, conversions and KPIs.

But only a few realize how much effort it takes for a blog to actually drive traffic. Generally speaking, if you don’t have enough resources and you try to do everything, you’ll end up achieving nothing. Discover what an SEO specialist does and how you can develop your SEO skills to further your career. Read our list of the best SEO certifications and courses BHS Links you can take to improve your SEO knowledge.